Untraced Privacy Policy
This policy explains what HOHAMON TECHNOLOGY HONG KONG LIMITED ("we", "us") collects when you play the web version of Untraced at playuntraced.com, why, who we share it with, and what you can do about it. Untraced is a detective game about a fictional phone. Everything you browse inside the game is made up. This policy is about the real data the site handles in your real browser.
The Untraced apps on the App Store and Google Play have their own privacy policy, linked from their store listings.
Short version. You do not need an account. The site gives your browser a random ID. We collect gameplay events to run and improve the game. We do not show third-party ads, but we use Meta Pixel to measure our own advertising campaigns. In Europe it runs only if you accept advertising cookies; elsewhere you can turn it off in Cookie settings. If you subscribe, Paddle.com sells the subscription to you and handles your payment, and shares your email and subscription status with us. You can sign in with Google or an email link to use premium on another device, but you do not have to. You can ask us to delete your data by email.
1. Who we are
HOHAMON TECHNOLOGY HONG KONG LIMITED operates Untraced. We are the data controller for the personal data described here.
- Email: support@newdawnhq.com
- Mail: HOHAMON TECHNOLOGY HONG KONG LIMITED, Unit 2202, 22/F, Causeway Bay Plaza I, 489 Hennessy Road, Causeway Bay, Hong Kong
2. What we collect
Data the site creates or you give us
- User ID. A random ID that Firebase Authentication makes for your browser the first time you open the game. It is shown at the bottom of Settings. It is not linked to your name or email unless you sign in or buy.
- Sign-in (optional). If you sign in with Google, we receive your Google account ID, email address, name, and profile photo from Google. If you sign in with an email link, we receive the email address you enter. Firebase Authentication handles both. We use this only to sign you in and to match your subscription.
- Player name. The name you type when the game asks for one. It is shown inside the game and stored with your User ID.
- Case answers. The answers you type to case questions are recorded as part of gameplay analytics.
- Support messages. If you email us, we keep the message and your email address so we can reply.
Purchases
Paddle.com sells Untraced Premium as Merchant of Record. Paddle collects your payment details, billing email, and billing country or address directly, under its own privacy policy. Paddle shares with us your email address, your Paddle customer and subscription IDs, the plan, the price paid, the subscription status, and the renewal or end date. We never see or store your card number. Our subscription provider RevenueCat records the subscription status against your User ID so the game can unlock premium.
Data collected automatically
- Browser and device information. Browser type and version, operating system, language, time zone, screen size, and an approximate country derived from your IP address. We do not collect precise location.
- Gameplay events. Cases started and solved, questions answered, hints used, screens viewed, paywall views, and purchases.
- Advertising measurement. In the EU/EEA, the UK and Switzerland, only if you accept advertising cookies; elsewhere unless you turn it off in Cookie settings or your browser sends a Global Privacy Control signal. Meta Pixel receives page views, checkout starts, confirmed purchase value and currency, browser and device information, and Meta advertising identifiers. When you buy, it also receives your User ID and your checkout email address, which Meta Pixel hashes (SHA-256) in your browser before sending, so Meta can match the purchase to our ad. We do not send payment-card details, case answers, or the fictional phone content to Meta.
- Session recordings. In some sessions, PostHog records how you use the site: pages, taps, clicks, scrolling, and what the game shows on screen, so we can see where players get stuck and fix bugs. Text you type into fields is masked in recordings.
Browser storage and cookies
The site stores your game progress, settings, and sign-in session in your browser's local storage and IndexedDB. Google Analytics (through Firebase) and PostHog set cookies or local storage that identify your browser for analytics and session recordings. In the EU/EEA, the UK and Switzerland, the site asks before it loads Meta Pixel; elsewhere it loads Meta Pixel unless you have turned it off or your browser sends a Global Privacy Control signal. When it runs, Meta Pixel may set cookies or read Meta advertising identifiers to attribute visits and purchases to our campaigns; when you reject, it does not load. To change your answer, use Cookie settings (also in the site footer). Clearing the site's data in your browser removes this data and signs you out; progress kept only in that browser is lost.
What we do not collect
We do not collect your real contacts, messages, photos, precise location, or phone number, and nothing from other sites or apps. We only have your email address if you write to us, buy, or sign in. The phone you investigate in the game is not yours.
3. Why we use it
| Purpose | Data | Legal basis (EU/UK) |
|---|---|---|
| Run the game and keep premium unlocked | User ID, subscription status, player name | Performance of a contract |
| Use premium on another device or browser | Google account ID, email, name, or the email you sign in with | Performance of a contract |
| Help with billing questions | Email, Paddle customer and subscription IDs, plan, status | Performance of a contract |
| Keep accounting records | Email, purchase records | Legal obligation |
| Understand and improve the game | Gameplay events, browser information | Legitimate interest; consent where your region requires it |
| Measure and improve our advertising campaigns | Page views, checkout and purchase events, browser information, Meta advertising identifiers, hashed User ID and checkout email | Consent in the EU/EEA, UK and Switzerland; legitimate interest elsewhere, with an opt-out |
| Answer support requests | Your email and message | Legitimate interest; legal obligation for refunds and rights requests |
| Prevent fraud and enforce our terms | User ID, purchase records | Legitimate interest; legal obligation |
We do not make decisions about you that have legal or similarly significant effects using automated processing. We do not sell your personal data.
4. Who we share it with
- Paddle.com — our online reseller and the Merchant of Record for all orders. Paddle runs the checkout, takes payment, calculates and collects sales tax and VAT, sends receipts, handles refunds and chargebacks, and runs the customer portal where you manage your subscription. Paddle is the controller of the payment data it collects and uses it under its own privacy policy and Buyer Terms.
- Google Firebase — sign-in (Firebase Authentication, including Google and email-link sign-in), our database and server functions, web hosting, and analytics (Google Analytics through Firebase, with analytics data stored in Google BigQuery). Google privacy policy.
- PostHog — product analytics, feature flags for testing changes to the game, and session recordings. PostHog privacy policy.
- RevenueCat — subscription status for premium. RevenueCat privacy policy.
- Meta — advertising measurement through Meta Pixel. Where it runs (see Browser storage and cookies above), Meta receives website visits, checkout starts, confirmed purchase value and currency, and, for purchases, your hashed User ID and checkout email. Meta privacy policy.
- Legal. We may disclose data when the law requires it, to protect our rights or users' safety, or as part of a merger or sale of the business, in which case this policy continues to apply.
5. International transfers
We are based in Hong Kong. Our providers store data mainly in the United States and the European Union. When your data leaves your country, we rely on safeguards recognised by law, such as the European Commission's Standard Contractual Clauses or an adequacy decision. Email us if you want a copy of the safeguards that apply.
6. How long we keep it
- User record (User ID, player name, subscription status): while you use the game, and deleted on request.
- Sign-in details: until you ask us to delete your data.
- Gameplay analytics and advertising measurement: kept for analysis and then deleted or aggregated according to each provider's retention settings.
- Purchase records (email and Paddle IDs): as long as needed to honour your subscription and meet accounting rules. Paddle keeps its own order and tax records under its privacy policy.
- Support emails: as long as needed to resolve the request and for a reasonable period after.
7. Your choices and deleting your data
- Cookies and browser storage. You can block or delete cookies and site data in your browser settings. The game needs local storage to keep your progress and sign-in session. Blocking analytics cookies does not stop the game from working.
- Delete your data. Email support@newdawnhq.com with your User ID (bottom of Settings), or with the email address you signed in or bought with. We delete our user record and sign-in details and ask our providers to delete or anonymise data tied to them. Deleting your data does not cancel a subscription: cancel it first in Settings → Manage subscription. Paddle keeps the order and tax records the law requires.
8. Your rights
Depending on where you live, you may have the right to:
- access the personal data we hold about you;
- correct or delete it;
- restrict or object to how we use it;
- receive a copy in a portable format;
- withdraw consent at any time, without affecting what was done before;
- not be discriminated against for exercising these rights.
To exercise any of them, email support@newdawnhq.com. We answer within the time the law allows and may ask for your User ID or email to find your data. For payment data that Paddle holds as Merchant of Record, you can also contact Paddle directly.
If you are in the European Economic Area or the United Kingdom, you can also complain to your local data protection authority. A list of EU authorities is at edpb.europa.eu; the UK authority is the Information Commissioner's Office.
9. Children
Untraced is a crime story for adults and older teens. It is not directed to children under 13, and we do not knowingly collect personal data from them. If you believe a child under 13 has used the game, email us and we will delete the data.
10. Security
Data travels encrypted between your browser and our providers. No system is perfectly secure, so tell us if you think something is wrong.
11. Changes
When we change this policy we update the date at the top. For significant changes we will also tell you in the game. Continuing to use Untraced after a change means you accept the updated policy.
12. Contact
- Email: support@newdawnhq.com
- Mail: HOHAMON TECHNOLOGY HONG KONG LIMITED, Unit 2202, 22/F, Causeway Bay Plaza I, 489 Hennessy Road, Causeway Bay, Hong Kong
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